• Published: 23 May 2019
    ON 9AM PST & 12PM EST




    Nude AF, Amazeballs, Obsessed

    That Girl, Sofia, Perfectionist

    Fussy, Control Freak, Hot Toddy

    Ambition, Independent, Bada$$


    These lipsticks are created with a blend of murumuru butter, Shea Butter & Mango Butter.
    They are also infused with Sunflower Seed Oil that helps give my formula the creamy, moisturizing feel. It also contains Collagen & a custom blend of fragrance that kind of smells like vanilla butter cake.
    *Sorry in the video I said "Avocado Oil" I mixed it up with a different product i'm developing!

    They are also vegan, cruelty free & made in the USA!

  • Hobbies and Style Hobbies and Style

Comments • 35 334

  • Cygne Vara
    Cygne Vara  8 less than a minute back

    Oh...🤭...watching this June 17th,’s just bad

    • Ashley Bilger
      Ashley Bilger  52 minutes back

      I hope your idea of putting lipstick on newborn Isla feet went out the window 😅😅 wouldn’t want your toxic product on her sweet feet.

      • Amie Tao
        Amie Tao  2 hours back

        Wait...what happened to the number of dislikes? Last I saw dislike was 106K and likes was 130k something. Today it's 19K dislikes And 222K likes. Did I miss something here? 🤷

        • nastyvy
          nastyvy  2 hours back

          9:29 huh...i wonder why 🤡🤡

          • rip wherearetheavacodos

            when does it show the lipstick being crusty like explainnnnnn tell meeee

            • pinkstate
              pinkstate  2 hours back

              she put her heart and soul into the collection with a hint of hairs and mold

              • Bunny Montay
                Bunny Montay  2 hours back

                I'm sorry but half the lips are basically the same color and why isn't there any close ups

                • lelechim
                  lelechim  3 hours back

                  Anyone got some binoculars so I can see those lipstick swatches?

                  • lelechim
                    lelechim  3 hours back

                    Jaclyn, considering that you spent years on your line and are such a perfectionist and wanted it to be so perfect, the launch was unforgivably poor. And why would you not show the product and swatches up close, or on lips?

                    • Jéssica Uh
                      Jéssica Uh  3 hours back

                      22:24 Well...I don't think the mommy will do it anymore. Mysterious hairs and bacteria don't go with babys

                      • Tasha H.
                        Tasha H.  3 hours back

                        Why did we get zero product shots close up? Can't even see the colors in the tube, just you rubbing them all down your arm and off in the distance swatches. Not helpful.

                        • ih8yhooall
                          ih8yhooall  3 hours back

                          piece of shit

                          • Ha Ha
                            Ha Ha  4 hours back

                            Sorry, trash...

                            • 71gym71
                              71gym71  4 hours back

                              Jaclyn 20:04 I want this to feel expensive in your hand

                              Everyone : oh like a fur coat ?

                              • Mayra Rodriguez
                                Mayra Rodriguez  4 hours back

                                Welp you tried. At least you’ll always have a job at QVC.

                                • Amy
                                  Amy  5 hours back

                                  35 minutes of bullshit

                                  • Grey Carver
                                    Grey Carver  7 hours back

                                    came here after the “apology”... this is hella awkward 😬

                                    • bradsandspikes
                                      bradsandspikes  7 hours back

                                      To visualize what is going on in lipstick please refer to video on YT
                                      What Does Mold Look Like? Ask a Vancouver Mold Specialist

                                      6.16 - mold in bread graphic - literally describing everything What is going on in lipstick. Rhizoids in Depth, (shown by Smashbrush in her video where she cuts lipstick vertically in 28.30 minute) growing out sporangiophores (hairs) which are seeding black dots - spores

                                      I hope a lot of people will see this and See it' HARMFUL. There is no fuzzy gloves, no air bubbles! Lets call it properly as I mentioned above.

                                      Sincerely, moleculary-biochemical biology bachelor.

                                      • Francis S
                                        Francis S  8 hours back

                                        Can we just take a moment on Jaclyn's top? It's giving me a Tackyville, Florida vibe. lol The saying was so true that you can't buy style and good taste . juzzz saying.

                                        • lea mash
                                          lea mash  8 hours back

                                          It's a real disaster!
                                          there are a lot of hairs in lipsticks
                                          go see the videos on it's title!
                                          Horrible! Catastrophic recovery !

                                          • ms sjw
                                            ms sjw  9 hours back

                                            No no please don't do give aways. Not with those lipsticks. We're good. Thanks no thanks.

                                            • Lexi Fiscina
                                              Lexi Fiscina  9 hours back

                                              Jaclyn hill foreshadowing her shitty lunch for 35 minutes straight.

                                              • Virág Anna May
                                                Virág Anna May  10 hours back

                                                How is it vegan if it contains collagene? Just asking...

                                                • Anastasija Spasić
                                                  Anastasija Spasić  11 hours back

                                                  would've made more sense if she hadn't filmed this video saying how much testing and effort was made smh

                                                  • Grace Phipps
                                                    Grace Phipps  11 hours back

                                                    Everyone: not it’s not
                                                    Everyone is the world: no it’s not

                                                    • Grace Phipps
                                                      Grace Phipps  11 hours back

                                                      Omg lmao imagine if it got bacteria, hair and clumpy holes that would be crazy

                                                      • Grace Phipps
                                                        Grace Phipps  12 hours back

                                                        I want you to walk away feeling like you know the product and you TRUST the product

                                                        • Zeekee Reen
                                                          Zeekee Reen  12 hours back

                                                          If THAT'S the kind of product she came out with after calling herself a PERFECTIONIST, I wonder what her MEDIOCRE looks like. 😂
                                                          Give up on your makeup mogul dream, huntiieeee. You ain't got no credibility for it.

                                                          • Dawn Master
                                                            Dawn Master  13 hours back

                                                            Itll pass jaclyn I still love u!

                                                            • Dawn Master
                                                              Dawn Master  13 hours back

                                                              Packaging looks awesome though!!

                                                              • Fatima Almansori
                                                                Fatima Almansori  14 hours back

                                                                i love jaclyn i knew about the drama and all but still going to spend my money on her lipsticks

                                                                • Lexi Fiscina
                                                                  Lexi Fiscina  15 hours back

                                                                  8 years later from your vision and it’s SHIT, sis.

                                                                  • Angie Sanichara
                                                                    Angie Sanichara  15 hours back

                                                                    So weird watching this now for the first time.

                                                                    • Noor Hasan
                                                                      Noor Hasan  16 hours back

                                                                      Who came back to dislike?

                                                                      • Donna Rerecich
                                                                        Donna Rerecich  16 hours back

                                                                        She needs to have someone write a script for her.

                                                                        • Nitya Mohan
                                                                          Nitya Mohan  16 hours back

                                                                          I love this video now 🤣🤣🤣🤣

                                                                          • kiwigirljacks
                                                                            kiwigirljacks  18 hours back

                                                                            Apocalipstick 2019 ☠️

                                                                            • Lavender Quintin
                                                                              Lavender Quintin  20 hours back

                                                                              Jaclyn you're everything but a perfectionist.

                                                                              • Robyn
                                                                                Robyn  21 hours back

                                                                                That swatch from 30 yards away was super helpful thank you!

                                                                                • Robyn
                                                                                  Robyn  21 hours back

                                                                                  Lipstick with zits and ingrown hairs 💩

                                                                                  • Soki Osonura
                                                                                    Soki Osonura  21 hours back

                                                                                    Take a shot everytime she says undertone, beautiful and skin tone.

                                                                                    • NoOneHasThisNamee
                                                                                      NoOneHasThisNamee  21 hours back

                                                                                      Jaclyn is in the wrong profession. She should’ve been a politician.

                                                                                      • Sydney Kings
                                                                                        Sydney Kings  21 hours back

                                                                                        SHUT THE FUCK UP LYING BITCH.

                                                                                      • Jo Anne
                                                                                        Jo Anne  22 hours back


                                                                                        • mcheesey123
                                                                                          mcheesey123  22 hours back

                                                                                          Anyone know where her top is from?

                                                                                          • Camila Flores
                                                                                            Camila Flores  22 hours back

                                                                                            damn watching this after all the scandals makes me embarrassed for her

                                                                                            • Squishy Jeanne
                                                                                              Squishy Jeanne  23 hours back

                                                                                              i feels really bad for her honestly...she's really excited for this launch and it's a huge mess...i dont think that she's putting expired lipsticks on it really expired? or is it because she puts her products in a high temprature so it's kinda ruin her lipsticks..that's too bad, i think the colors are really pretty...

                                                                                              • Kate Riggen
                                                                                                Kate Riggen  24 hours back

                                                                                                You might want to find a new career...